2019 Will Be Your Year if You Use These 3 SEO Techniques
The world of online marketing – and especially SEO – is changing all the time. In fact, the changes to the “rules” can change so drastically and so frequently that even some professionals have a hard time keeping up. That’s why we’re here today to bring to light three (of many) powerfully effective SEO techniques that have, so far, been embraced in 2019.
Make Your Website a User-Centered Experience
There are a lot of demands made for modern websites. It’s not enough to simply slap some text and images onto a page and hope for the best anymore. In the construction and content creation of your website, you should focus on making the user’s experience as pleasant as possible. A meaningful and informative experience on your website will get them coming back. This, in turn, raises Google ranking.
- Create informative and/or entertaining content.
- Ensure that the website loads quickly for users.
- Make your website mobile-friendly.
- Create a blog for your website and update it frequently.
- Keep navigation simple and clean.
- Optimize for Voice Assistance
Optimize for Voice Assistance
You’ve probably used voice technology to initiate a search on your phone – and you’re definitely not in the minority. An increasing number of Google searches are being conducted via voice-to-text and you need to be prepared for that. People using voice assistance of any type tend to ask questions rather than search for specific phrases.
The best way to optimize your website for this is to answer the questions that your users will be asking when they initiate a search. If you run a website about chinchilla care, for example, someone might come across your website if they ask, “what does a chinchilla eat?” But they’ll only come across your content if you deliberately answer the question.
Localize Your Content
Nearly half of all Google searches are conducted by people who are looking for a product or service near them. If your business has a brick and mortar establishment, you can’t ignore the benefits of using SEO to signal-boost your enterprise locally. Landing pages centered around your city, town or even your region can really get you noticed by locals and visitors. How do you create a high-quality local landing page? Follow these tips!
- Research keywords and key phrases that are relevant to your work and your area.
- Create a new page on your website using your researched keywords. Mention the main keywords in your meta data, page title, heading text and alternative image text.
When a person searches for, let’s say, “Dog groomers in Cincinnati,” a quality, localized landing page will stand out toward the top of the search results. That’s because Google is incredibly efficient at honing in on the most relevant data when a person conducts an online search.